For this project, my task was to create a number of small image elements based on a theme, and then make a pattern using these images to apply to a range of products.
The aim is to experiment with stylisation and abstraction while considering how three dimensional forms can be enhanced by surface design.
THE CHALLENGE
At first, I chose the theme of cars and went a bit literal with it. My initial sketches were a top down view of different cars, with a filter of wiggly drawing lines over it, then a redraw of some silhouettes at their side view. The feedback I received was: uninspiring and banal.
The Solution
The feedback made me realise that I had forgotten the keywords 'superficial' and 'abstract' from the brief. So I approached the work at a new angle, literally. I found that the front grille and headlights of a car are its most identifiable parts, often perceived as a face (hence, pareidolia).
Using a variety of front grilles from different cars, I created a pattern of 'car faces' (I couldn't make Porsche work though unfortunately, despite its being my favourite car). I added a grid of dashed lines to imitate road lanes. The tiles were then offset to create a dynamic surface.
Work in Progress
The Result
My target demographic is kids, who are the most likely to be attracted by this pattern, so I used vibrant complimentary, triadic, and monochromatic palettes to showcase that my pattern can work in different colourways across a range of clothing and furniture products.
